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A brand-new experience is coming to the Big 12 men’s and women’s basketball tournaments this week when the conference unveils its new interactive LED video sports floor, marking the first time the floor has been used in official college basketball competition. ASB GlassFloor, the company behind the court, has already had its floors used for different sports and entertainment events around the world — some based in America — since 2011. The floor first premiered in knockout rounds of the 2023 FIBA U19 Women’s Basketball World Cup. Six months later, it was used during the 2024 NBA All-Star Weekend. Later that year, they developed the second edition of the Athletes Lab, where NBA and college teams can train on the surface in Orlando in partnership with the professional league. The Germany-based manufacturer has been constructing the court since the early 2010s, constantly fine-tuning and upgrading with the rapid pace of evolving technology. And now it’s in KC. Read more about how it works at the link in our bio.
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